Loving earth is based on the philosophy that the earth is a living organism, a concept that James Lovelock popularised with his “Gaia theory”. This is a concept that is at the heart of many of the indigenous cultures around the world. This philosophy creates an immense respect for our environment and our own physical bodies as part of that environment.

Eating foods, in their pure, minimally processed states that are grown organically in a sustainable way, is one of the most significant ways in which we can live this philosophy. Not only are we nurturing our own health and wellbeing but we are also nurturing the health and wellbeing of our planet.

Healthy - Sustainable - Fair   are the 3 fundamental principles of Loving Earth and define the strict criteria, which we use to source and develop all of our products:


Healthy:

  • They are sugar, dairy and gluten free.
  • Are minimally processed, with low temperatures where possible.
  • There are no artificial additives to any of the products.
  • Our focus is to source and develop products that are in their optimal nutritional state.



Sustainable:

  • Produced without the use of synthetic fertilizers, or chemical pesticides and herbicides.
  • Cultivated in such a way as to help restore native ecosystems, prevent erosion and support water conservation.
  • Use traditional permaculture systems and where possible are shade grown using native canopy species.



Fair:

  • Are produced according to Fair Trade standards, that involve producers and workers being paid not only a Fair price, but also being empowered with the skills and infrastructure to add as much value to the raw products as possible.
  • Create healthy environments in which producers and their families live and work.
  • Re-invest in community infrastructure such as educational, health and other essential services.

 

A key part of our mission at Loving Earth is to source products from the Indigenous communities where they originated. This supports these unique and special indigenous communities in maintaining their cultural integrity. Most of the functional foods that we source have played a central role in the cultural heritage of the indigenous communities that have cultivated and/or harvested them from the wild ecosystems in which they live.

They are foods that have held special sacred significance for these indigenous cultures due to their life enhancing qualities. By sourcing these products from the indigenous communities, that have cultivated them for thousands of years, we provide an environmentally sustainable source of income that also maintains the rituals and way of life that often revolves around the production of these products.

Loving earth supports the conscious consumer movement by sourcing products that are produced according to specific environmental and social standards. Where possible we work directly with indigenous grower associations around the world and our goal is to inform end consumers of the environmental, social and cultural context in which the products are produced. See the meet the growers part of our site for more information.

We are also working to go beyond the conventional fair trade system by empowering indigenous communities to add as much value as possible to their raw materials at the point of origin. This means more money and power is put back into these communities.